Situational Analysis of Identification Graphics and Canopies in Tampico Downtown and Pedestrian Effect

Abstract

Tampico is an important commercial city at Tamaulipas, Mexico, founded in 1810, which has grown to occupy more than 70% of its habitable zone. The old town, for example, has buildings dating from the late nineteenth century to, mid-twentieth century belonging to the time of the Porfiriato (1876-1911) and the oil boom (1911-1938) that were modified in their use with the process of modernization. Currently, this sector is commercially distinguished. Every company that owns a building uses specific iconographic elements for graphics identification to make itself known. The exposed identification graphic is located in a space that can capture the pedestrian viewer's attention until its commercial and competitive identification to acquire the merchandise. In this sense, a study of 10 blocks of neighboring areas in the downtown city was carried out to recognize the current changes in derivatives of distinctive elements and the emerging need to increase the segment assigned in the step pedestrian, even when the inscription or graphic communication in the commercial identification graphics attracts the passing spectator's attention. On the other hand, special care has not been taken to maintain and preserve the architectural character of the historical area, detecting serious pathologies caused in the study due to a short intervention of the facades where the iconographic elements have been arranged.

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