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the spread of the market.Markets were overtly promoted, and this process required strong legitimisation from a discourse of 'market virtue'.The notion of the virtuous market is based on a number of propositions that go weakly contested.Among the most important of these are the following: are.Moreover, it is not only producers who are aware of the malleability of the identification of goods, but the general public, the consumers, are becoming more adept at problematising the meaning of goods and, indeed, of improvising their use for their own purposes.This position, conducted in dialogue with Callon, permits Slater to issue an incisive challenge to several of the most widely employed distinctions in understanding contemporary economic life.He argues that conventional sharp distinctions between material and non-material goods, between the physical and symbolic aspects of commodities, between goods and services, and ultimately between the economic and the cultural, are fundamentally misleading.Fran Tonkiss, reflecting in chapter 6 on an empirical study of cultural industries in East London, addresses a related and currently topical issue, that of the distinctiveness of the operations of 'cultural industries'.She addresses the debate about whether we currently can be said to have a 'cultural economy' with newer principles of operation than those of an older industrial economy.Finding it hard to understand the producers in terms of the products being sold, she argues that attention should be paid instead to the role of specialised knowledge involved in the framing of goods to be sold in cultural markets.Distinctive firms, labour contracts and mixed forms of governance imply a definition of the boundaries of sectors in terms of knowledge and skill rather than end products.The distinctiveness of the labour processes, which in practice correspond to particular types of labour contract, have the effect of 'hollowing-out' firms in these fields.This allows some insight into alternative modes of governance of economic activitiesof the related roles of firms, markets and networks -in an expanding and highly volatile field.Among the features of those sectors of the economy are the importance of cultural knowledge in developing commercial strategies, References
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