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The Effect of Market Orientation and Product Innovation to Increase Marketing Performance Moderated by Creativity
16 references·0 citing·41 second hop
The Effect of Market Orientation and Product Innovation to Increase Marketing Performance Moderated by Creativity (2022)The Effect of Market Orientation and Prod…How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)? (2017)How do innovation culture, ma…The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses (2009)The Complementary Effects of …Human Resource Management, Gaining a Competitive Advantage (2007)Human Resource Management, Ga…Entrepreneurial orientation of SMEs, product innovativeness, and performance (2007)Entrepreneurial orientation o…The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale (2005)The Effect of a Market Orient…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Leadership clarity and team innovation in health care (2003)Leadership clarity and team i…TQM and innovation: a literature review and research framework (2001)TQM and innovation: a literat…Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products (2001)Cross-Functional Product Deve…The Effect of Market Orientation on Product Innovation (2000)The Effect of Market Orientat…The Effect of Market Orientation on Business Profitability (1999)The Effect of Market Orientat…Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)Market Orientation and Organi…Dynamic Capabilities and Strategic Management (1997)Dynamic Capabilities and Stra…Dynamic capabilities and strategic management (1997)Dynamic capabilities and stra…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Evolving to a New Dominant Logic for Marketing (2003)Estimating Nonresponse Bias in Mail Surveys (1977)The Tacit Dimension (1997)The Knowledge-Creating Company (1998)Market Orientation, Creativity, and New Product Performance in High-Technology Firms (2004)Responsive and Proactive Market Orientation and New‐Product Success* (2004)Resolving the Capability–Rigidity Paradox in New Product Innovation (2005)Research in Organizational Behavior. (1986)Innovativeness: Its antecedents and impact on business performance (2004)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The fifth discipline, the art and practice of the learning organization (1991)Strategic Orientations in Management Literature: Three Approaches to Understanding the Interaction between Market, Technology, Entrepreneurial and Learning Orientations (2010)Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy (2013)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)A resource‐based view of the firm (1984)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)The Nature of the Firm (1937)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Research in Organizational Behavior (1984)Social Identity Theory and the Organization (1989)Managing Potential and Realized Absorptive Capacity: How do Organizational Antecedents Matter? (2005)Team-level predictors of innovation at work: A comprehensive meta-analysis spanning three decades of research. (2009)Markets and Hierarchies (1975)ORGANIZATIONAL AND HRM STRATEGIES IN KOREA: IMPACT ON FIRM PERFORMANCE IN AN EMERGING ECONOMY. (2000)The Paradox of Meritocracy in Organizations (2010)Human Capital Is Dead; Long Live Human Capital Resources! (2013)Human resources and the resource based view of the firm (2001)Dynamic Capabilities and Organizational Agility: Risk, Uncertainty and Entrepreneurial Management in the Innovation Economy (2016)International Journal of Business and Social Science (2018)
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References

  • 1991Firm Resources and Sustained Competitive Advantage52,460 cited
  • 2004Firm resources and sustained competitive advantage38,159 cited
  • 1997Dynamic capabilities and strategic management34,723 cited
  • 1990The Effect of a Market Orientation on Business Profitability9,642 cited
  • 1997Dynamic Capabilities and Strategic Management3,336 cited
  • 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
  • 2000The Effect of Market Orientation on Product Innovation972 cited
  • 2001Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products926 cited
  • 2009The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses919 cited
  • 2007Human Resource Management, Gaining a Competitive Advantage726 cited
  • 2007Entrepreneurial orientation of SMEs, product innovativeness, and performance653 cited
  • 2001TQM and innovation: a literature review and research framework417 cited
  • 2005The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale396 cited
  • 2003Leadership clarity and team innovation in health care378 cited
  • 1999

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The Effect of Market Orientation on Business Profitability
335 cited
  • 2017How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?328 cited
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