Factors Affecting Customer Adoption to Mobile Banking Service

Abstract

This research aim to determine effect of perceived usefulness, perceived ease of use, perceived of security and trust to customer adoption to mobile banking service.This research involved 100 bank customer that used mobile banking service.This research used Statistical Product Program.The population in this study are the mobile banking user in Palembang.This research sample consist 100 respondents.The result showed that perceived usefulness, perceived ease of use, perceived of security and trust have significant effect to customer adoption to mobile banking service.Partially variable of perceived usefulness, perceived of security and trust have positive effect to customer adoption to mobile banking service, but perceive of ease of use has negative effect.Banks should build customer trust and communicate the usefulness of mobile banking to customer.Banks should increase customer perceive of easy to use by communicate the way to use mobile banking, make the mobile banking appearance simple and easier to use.

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