Política y medios en Italia: de Berlusconi a Salvini, de la televisión a la redes sociales

Abstract

The political success of Berlusconi cannot be explained without the televisions. Nor that of Salvini, without the social networks. From the "if it does not appear on television, it does not exist" of the first, to the incendiary tweets and to the anything goes of the second. Same strategy, new media? The aim of this article is to reflect on the communicative techniques of the two Italian politicians, putting the emphasis on analogies and differences. It will delve into the communicative techniques used by Berlusconi and Salvini and the use they have made of the media to build an electorally attractive and politically successful image.

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