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Translating Hallyu Phenomenon and its Underlying Impact in the Purchasing Intentions of Filipinos
7 references·0 citing·29 second hop
Translating Hallyu Phenomenon and its Underlying Impact in the Purchasing Intentions of Filipinos (2022)Translating Hallyu Phenomenon and its Und…Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union (2020)Disclosing product placement …The influence of cultural familiarity on Tanzanian millennials’ perceptions of Korea: the mediating roles of involvement (2018)The influence of cultural fam…The Impact of Hallyu 4.0 and Social Media on Korean Products Purchase Decision of Generation C in Vietnam (2018)The Impact of Hallyu 4.0 and …The Impact of Korean Wave on the Purchase Intention of Korean Cosmetics of Thai People in Bangkok and Chonburi, Thailand (2016)The Impact of Korean Wave on …The global impact of South Korean popular culture:Hallyuunbound (2016)The global impact of South Ko…The Effect of Korean Wave on Consumer’s Purchase Intention of Korean Cosmetic Products in Indonesia (2016)The Effect of Korean Wave on …Beyond the “Fad”: Understanding Hallyu in the Philippines (2015)Beyond the “Fad”: Understandi…Contours of the World Economy, 1–2030 AD (2007)Contours of the world economy, 1-2030 AD: essays in macro-economic history (2008)Korean Wave as Tool for Korea’s New Cultural Diplomacy (2012)Journal of International Business Studies (1975)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Analisis Pengaruh Tren Budaya, Brand Ambassador dan Harga terhadap Purchase Intention (2020)Lifestyle and Purchase Intention: The Moderating Role of Education in Bicultural Consumers (2021)Cross‐national consumer research using structural topic modelling: Consumers' approach‐avoidance behaviours (2023)Is It Too Early to Talk about “Hallyu” in the Philippines? Koreanovela and Its Reception Among Filipino Audience (2007)Understanding Filipino Korean Pop Music Fans (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The theory of planned behavior (1991)Factors Affecting Entrepreneurial Decision of Nascent Entrepreneurs Belonging Generation Y in Vietnam (2020)Factors Affecting Big Data Adoption (2022)Factors Affecting Filipino Consumer Behavior with Korean Products and Services: An Extended Theory of Planned Behavior Approach (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Cultural proximity and hybridity: popularity of Korean pop culture in India (2021)Affinity and foreign users’ perception about Chinese mobile apps: An integrated view of affective contagion and value-based perspectives (2022)Transportation Mobile Applications Adoption Behavior Does Affect Overseas Residents' Life Satisfaction: Involvement as A Moderator (2022)Imagery and Verbal Processes (1972)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Imagery and Verbal Processes (2013)It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation (2020)Antecedents and consequences of consumers' attitudes toward product placements: evidence from India (2021)Online Shopping Behavior during COVID-19 Pandemic: An Indian Perspective (2021)K-Pop and the Creative Participatory Engagement of Thai Fans: When Cultural Hybridity Becomes Cultural Authenticity (2023)
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References

  • 2020Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union27 cited
  • 2018The influence of cultural familiarity on Tanzanian millennials’ perceptions of Korea: the mediating roles of involvement25 cited
  • 2018The Impact of Hallyu 4.0 and Social Media on Korean Products Purchase Decision of Generation C in Vietnam25 cited
  • 2016The Effect of Korean Wave on Consumer’s Purchase Intention of Korean Cosmetic Products in Indonesia24 cited
  • 2016The Impact of Korean Wave on the Purchase Intention of Korean Cosmetics of Thai People in Bangkok and Chonburi, Thailand13 cited
  • 2015Beyond the “Fad”: Understanding Hallyu in the Philippines11 cited
  • 2016The global impact of South Korean popular culture:Hallyuunbound9 cited

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