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Pinduoduo (PDD): The Pioneer in Social Commerce · Study

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ArticlePinduoduo (PDD): The Pioneer in Social Commerce

Yiyuan Mai2021

Article2021

Pinduoduo (PDD): The Pioneer in Social Commerce

Yiyuan Mai · Lihua Wang · Zhuxin Ye · Songrui Zang

1 citations·0/0 files stored·Asian Case Research Journal

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E-commerce and Technology Innovations Digital Marketing and Social Media Digital Platforms and Economics

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Year2021

Typearticle

Published2021-12-01

VenueAsian Case Research Journal

ISSN-L0218-9275

Languageen

Citations1

Files0 public / 0

ShelfE-commerce and Technology Innovations

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doi10.1142/s021892752150022x

openalex_workW4214740205

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