Superdiversity: An Audience Analysis Praxis for Enacting Social Justice in Technical Communication

Abstract

This article introduces “superdiversity,” a concept from migration studies, as a framework for TPC practitioners and scholars defining migrant multilingual audiences. In contrast to intercultural understandings of audience, superdiversity better accounts for cultural complexity in diverse environments. The article uses an extended example to demonstrate how superdiversity operates as an intersectional and social justice-oriented praxis. The example of a nonprofit organization’s intake process illustrates how superdiversity helps this organization better define and understand its clients.

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