Mobile shopping beauty live commerce changes in COVID‐19 pandemic focused on fun contents of MZ generation in Republic of Korea

Jinkyung Lee · Ki Han Kwon

31 citations0/0 files storedJournal of Cosmetic Dermatology

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Perception and Purchasing Behavior COVID-19 Pandemic Impacts Diverse Topics in Contemporary Research

Abstract

BACKGROUND: Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) is the new virus responsible for the coronavirus disease 2019 (COVID-19) pandemic. According to these circumstances, a study was conducted to prepare a long-term non-face-to-face outpatient treatment service during the COVID-19 pandemic. Given the current situation of the times, it is expected that there will be no return to the non-face-to-face prior. OBJECTIVES: Therefore, this study descriptively investigated changes in consumer demand for new changes in the cosmetic market that has changed since COVID-19. METHODS: It was written with reference to keywords such as "Covid Mobile Shopping," "Covid MZ Generation," "Covid Live Commerce," and "Fun Content." This study was conducted by searches on PubMed, Google Scholar and Scopus, and ResearchGate. A total of 398 papers were found, of which 40 were successfully included in this study. RESULTS: It is expected that this era will be centered on the MZ generation, which has emerged as a new consumer in the market, where individual tastes and individuality are emphasized. Millennials and Generation Z, also called the "SNS generation," are focusing on consumption trends. CONCLUSION: It is expected that this review will be used as important marketing material for a new change in the cosmetics market by clearly understanding the consumer needs of the cosmetics industry that has changed in the untact era.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 31 citations exist upstream.

References

2019The impact of e-service quality and customer satisfaction on customer behavior in online shopping 2020Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions 2020Developing and validating five-construct model of customer satisfaction in beauty and cosmetic E-commerce 1999E-commerce. Point, click, purchase.2014Study on Play Effect Analysis of FUN Concept Handicraft and its Effectiveness Evaluation - Focusing on interior decoration tools and furniture design -

Cited by

2024A Way to Attract Digital Nomads to Tourist Destinations in the New Normal Era 2023The Influence of Characteristics of Mobile Live Commerce on Purchase Intention 2022Why is generation MZ passionate about good consumption of K‐cosmetics amid the COVID‐19 pandemic?2022Sustainable and Safe Consumer Experience NFTs and Raffles in the Cosmetics Market after COVID-19

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.