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Abstract Purpose The study aimsto analyze the main elements associated with the evolution of Brazilian agtechs from the initial conception of the business model to becoming companies in the scale-up stage. Design/methodology/approach The exploratory research was conducted based on data collected through in-depth interviews. The answers were analyzed quantitatively using descending hierarchical classification (DHC) and correspondence factor analysis (CFA) and qualitatively using content analysis. Findings Five main elements were identified as responsible for the evolution of the companies up to their entering the scale-up phase: (1) governance, (2) decisions inherent to resource allocation, (3) monitoring of strategic, tactical and operational activities, (4) fostering human capital development and (5) business model validation. Each element presents a set of performance indicators that show the scalability of these companies. Practical implications The model developed can help companies that have not yet advanced from the conception of the business model to the scalability of different sectors, in addition to agribusiness. Social implications Proposal of a model that presents the main elements that impact on scalability and respective indicators that contributed to the scalability process of Brazilian agtechs. Originality/value This study contributed to advancing the knowledge on the organizational life cycle (OLC) of agricultural startups, particularly regarding the factors responsible for their scalability.
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