The Influence of Psychological, Situational and the Interactive Technological Feedback-Related Variables on Customers’ Technology Adoption to Use Online Shopping Applications

Md. Al Amin

40 citations0/0 files storedJournal of Global Marketing

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Health, Technology, Consumer Behavior

Abstract

The study aims to explore the predictors of customers’ online shopping attitudes and their influence on customers’ e-satisfaction, behavioral intention, and continuance intention to use online shopping applications during coronavirus outbreaks. A unique integrated model was validated by incorporating the expectation-confirmation model, Health Belief Model, and technology acceptance model, along with psychological (i.e., perceived threats), situational (e.g., physical distance), and the interactive technological feedback-related variables (i.e., online review). The data were collected from 410 respondents and analyzed by Structural Equation Modeling using SMART PLS3. The results depicted that attitude is predicted by usefulness and ease of use, while the behavioral intention was predicted by online review, physical distance, perceived threats, ease of use, usefulness, and attitudes. Moreover, the customers’ expectation’s confirmation influences e-satisfaction and usefulness. Similarly, the ease of use, usefulness and attitudes, e-satisfaction, and intention predicted continuance intention. Besides, behavioral intention mediated the influence of online review, ease of use, usefulness, threats, and physical distance except attitudes on continuance intention. Finally, usefulness and e-satisfaction mediate the influence of confirmation on continuance intention. The study contributes to the existing literature integrating psychological, situational, and interactive technological feedback-related variables into expectation confirmation theory, Health Belief Model, and technology acceptance model.

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References

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1991The theory of planned behavior 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2018When to use and how to report the results of PLS-SEM 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

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