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Strategische Kommunikation: Begriffliche und konzeptionelle Grundlagen aus internationaler Perspektive
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  • 1985Of strategies, deliberate and emergent4,634 cited
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  • 2013Excellence in Public Relations and Communication Management1,181 cited
  • 2005Strategy as Practice: An Activity-Based Approach945 cited
  • 2007What is strategic management, really? Inductive derivation of a consensus definition of the field836 cited
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Cited by

  • 2022Von der Kommunikationshoheit zur Polyphonie: Steuerungsverlust und Vielstimmigkeit in der Unternehmenskommunikation15 cited
  • 2022Unternehmenskommunikation in der digitalisierten Wirtschaft und Gesellschaft10 cited