SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The effect of digital marketing on purchase intention: Moderating effect of brand equity
0 references·2 citing·7 second hop
The effect of digital marketing on purchase intention: Moderating effect of brand equity (2022)The effect of digital marketing on purcha…Reviving folk music of the southeast in Shanxi: cultural revitalization and citizen engagement through digital platforms and facilitation through information systems (2023)Reviving folk music of the so…Moderating Effect of M-Banking Apps Users' Demographic Variables on the Relationship between the Ease of Use and Brand Trust (2023)Moderating Effect of M-Bankin…When to use and how to report the results of PLS-SEM (2018)Relationships between academic self-efficacy, learning-related emotions, and metacognitive learning strategies with academic performance in medical students: a structural equation model (2020)Do green HR practices enhance green motivation and proactive environmental management maturity in hotel industry? (2021)Social Marketing: An Approach to Planned Social Change (1971)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)University Support for Student Entrepreneurship in China: Developing Entrepreneurial Capacity and Intentions (2025)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2023Moderating Effect of M-Banking Apps Users' Demographic Variables on the Relationship between the Ease of Use and Brand Trust6 cited
  • 2023Reviving folk music of the southeast in Shanxi: cultural revitalization and citizen engagement through digital platforms and facilitation through information systems5 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work