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The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
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The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands (2022)The role of culture adoption in moderatin…The role of multidimensional country-of-origin attributes: Exploring the antecedents of international brand attitude and image (2023)The role of multidimensional …Structural equation modeling in practice: A review and recommended two-step approach. (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Unravelling Country-of-Origin Effects: Moderated-Mediation of Cause-Related Marketing (2025)
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  • 2023The role of multidimensional country-of-origin attributes: Exploring the antecedents of international brand attitude and image11 cited

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