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Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines
6 references·0 citing·34 second hop
Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines (2022)Expectations versus Perceptions: The Role…Do consumers really recognise a distinct quality hierarchy amongst PDO sparkling wines? The answer from experimental auctions (2020)Do consumers really recognise…Picking out a wine: Consumer motivation behind different quality wines choice (2019)Picking out a wine: Consumer …Wine Industry Competitiveness: A survey of the Shawnee Hills American Viticultural Area (2016)Wine Industry Competitiveness…Revised Unique Selling Proposition: Scale Development, Validation, and Application (2016)Revised Unique Selling Propos…How advertising strategy affects brand and USP recall for new brands and extensions (2010)How advertising strategy affe…Green International Wine Marketing (2002)Green International Wine Mark…The Competitive Advantage of Nations (1990)The Competitive Advantage of Nations (1991)International green marketing (2005)Antecedents and consequences of green innovation in the wine industry: the role of channel structure (2013)Firm resources and the development of environmental sustainability among small and medium‐sized enterprises: Evidence from the Australian wine industry (2018)Measuring the Involvement Construct (1985)Cognitive Load During Problem Solving: Effects on Learning (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)How to Advertise and Build Brand Knowledge Globally (2014)Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality (2015)Investigating the emotional appeal of fake news using artificial intelligence and human contributions (2019)The competitive advantage of nations (1991)What Is the Value of Terroir? (2011)The renaissance of a local wine industry: The relevance of social capital for business innovation in DOQ El Priorat, Catalonia (2017)Assessing Consumer Behavior in the Wine Industry and Its Consequences for Wineries: A Case Study of a Spanish Company (2019)Quality assurance program provider’s influence on wine purchases among Tennessee and U.S. consumers: a multiple indicators multiple causes model analysis (2022)An approach to environmental psychology (1974)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Broad vs narrow brand positioning: effects on competitive brand performance (2022)The Effect of Entrepreneurial Orientation and Social Media Adoption on Marketing Performance of Culinary Start-up Business (2023)The influence of the brand image of green agriculture products on China’s consumption intention——The mediating role of perceived value (2023)Advances in Consumer Research (2025)Information and Consumer Behavior (1970)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice (2005)Consumers’ preferences for biodiversity in vineyards: A choice experiment on wine (2019)Not everything has been still explored: Further thoughts on additional price for the organic wine (2019)What’s in organic wine consumer mind? A review on purchasing drivers of organic wines (2021)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Handbook of experimental economics (1995)Is wine perception influenced by sustainability information? Insights from a consumer experiment with fungus resistant grape and organic wines (2024)The effects of motivation and prior knowledge on wine consumers’ decision-making process: using an extended model of goal-directed behavior (2024)Blending digital and physical experiences in luxury wine hospitality: an experiential approach to technology integration (2025)
this work references cited by second hop

References

  • 2019Picking out a wine: Consumer motivation behind different quality wines choice69 cited
  • 2010How advertising strategy affects brand and USP recall for new brands and extensions43 cited
  • 2002Green International Wine Marketing28 cited
  • 2020Do consumers really recognise a distinct quality hierarchy amongst PDO sparkling wines? The answer from experimental auctions26 cited
  • 2016Revised Unique Selling Proposition: Scale Development, Validation, and Application22 cited
  • 2016Wine Industry Competitiveness: A survey of the Shawnee Hills American Viticultural Area18 cited

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