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Analyzing the relationship between consumer trust, awareness, brand preference, and purchase intention in green marketing
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Analyzing the relationship between consumer trust, awareness, brand preference, and purchase intention in green marketing (2022)Analyzing the relationship between consum…The green dilemma: what drives consumers to green purchase intention in an emerging EU economy? (2025)The green dilemma: what drive…Green banking initiatives: The role of CSR in aligning with the SDGs and shaping sustainable consumer choices (2025)Green banking initiatives: Th…Factors Influencing Green Product Purchase Intention : A Structural Equation Modeling Approach Utilizing PEST Framework (2025)Factors Influencing Green Pro…Examining factors influencing enrolment intention in Islamic higher education in Indonesia, does Islamic senior high school matter? (2024)Examining factors influencing…The theory of planned behavior (1991)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Social Behavior as Exchange (1958)Estimating Nonresponse Bias in Mail Surveys (1977)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)
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  • 2025The green dilemma: what drives consumers to green purchase intention in an emerging EU economy?15 cited
  • 2025Factors Influencing Green Product Purchase Intention : A Structural Equation Modeling Approach Utilizing PEST Framework10 cited
  • 2024Examining factors influencing enrolment intention in Islamic higher education in Indonesia, does Islamic senior high school matter?9 cited
  • 2025Green banking initiatives: The role of CSR in aligning with the SDGs and shaping sustainable consumer choices8 cited

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