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Circumventing customers’ switching behavior in telecommunication industry in Tanzania: Insight from Sternberg’s Triangular Theory of Love
16 references·4 citing·49 second hop
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References

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  • 2004

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An assessment of the use of structural equation modeling in strategic management research
816 cited
  • 2013The role of brand love in consumer‐brand relationships688 cited
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    • 2022When love leads the way! Conceptualizing triangular theory of love and expectations-confirmation theory in Islamic banking21 cited
    • 2022Repurchase intentions of new e-commerce users in the COVID-19 context: The mediation role of brand love19 cited
    • 2023Brand ethicality as a driver of psychological, affective and behavioral response to a brand13 cited
    • 2023Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania13 cited