Places: Identity, Image and Reputation

Simón Anholt

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European Cultural and National Identity Diverse Aspects of Tourism Research Corporate Identity and Reputation

Abstract

Introduction Some Important Distinctions in Place Branding Nation Brand as Context and Reputation Is Place Branding a Capitalist Tool? Why Brand? Some Practical Considerations for Nation Branding When Place Images Change Public Diplomacy and Place Branding: Where's the Link? 'Brand Europe' - Where Next? Public Sector, Private Sector Place Branding: Is it marketing, or isn't it? More on Brands. 'Nation Branding' in Asia Place Branding: Cause or Effect? Should Place Brands be Simple?

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2015The social construction of tourism online destination image: A comparative semiotic analysis of the visual representation of Seoul 2011How to catch a city? The concept and measurement of place brands 2014Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior 2011The selective nature of place branding and the layering of spatial identities 2011City branding: Theory and cases 2012The Citizen Satisfaction Index (CSI): Evidence for a four basic factor model in a German sample 2014Understanding cities through city brands: City branding as a social and semantic network 2013Nation Branding, National Self-Esteem, and the Constitution of Subjectivity in Late Modernity

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