Analyzing Discourse for Cultural Complexity

Abstract

There is no one right way to perform a cultural analysis of interviews and other discourse. What you choose to look at depends on your research questions. My research questions have been, “What political-economic ideologies and cultural understandings are powerful for people in the United States?” and “How do people internalize public culture, especially conflicting sets of cultural messages?” I have used a mixture of methods— some already existing, others that I made up—to answer these questions.

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