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Why do people increase effort near a deadline? An opportunity-cost model of goal gradients.
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Why do people increase effort near a deadline? An opportunity-cost model of goal gradients. (2022)Why do people increase effort near a dead…The impact of cognitive resource constraints on goal prioritization (2023)The impact of cognitive resou…Goal-gradient point rewards can increase consumers' willingness to purchase poverty-alleviating products (2023)Goal-gradient point rewards c…Cognitive Load During Problem Solving: Effects on Learning (1988)On the Self-Regulation of Behavior (1998)Heuristic Decision Making (2010)Determinants of Chinese consumers' green purchase behavior (2001)The effect of web interface features on consumer online purchase intentions (2008)Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially (2009)
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  • 2023The impact of cognitive resource constraints on goal prioritization18 cited
  • 2023Goal-gradient point rewards can increase consumers' willingness to purchase poverty-alleviating products3 cited

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