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Promoting SMEs in Pacific Island Countries Through Effective Marketing Strategies
16 references·0 citing·53 second hopsampled
Promoting SMEs in Pacific Island Countries Through Effective Marketing Strategies (2022)Promoting SMEs in Pacific Island Countrie…Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020)Investigating the role of soc…Impact of perceived value on the satisfaction of supermarket customers: developing country perspective (2020)Impact of perceived value on …Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies (2020)Forging meaningful consumer-b…Small Firms, large Impact? A systematic review of the SME Finance Literature (2017)Small Firms, large Impact? A …SMEs and Marketing: A Systematic Literature Review (2016)SMEs and Marketing: A Systema…Elements of strategic social media marketing: A holistic framework (2016)Elements of strategic social …The usage of digital marketing channels in SMEs (2015)The usage of digital marketin…On being ‘systematic’ in literature reviews (2015)On being ‘systematic’ in lite…Achieving Superior SME Performance: Overarching Role of Marketing, Innovation, and Learning Capabilities (2013)Achieving Superior SME Perfor…Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises (2007)Factors Influencing the Exten…Electronic Commerce Adoption Barriers in Small to Medium-Sized Enterprises (SMEs) in Developed and Developing Countries (2007)Electronic Commerce Adoption …Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage (2006)Large firms, entrepreneurial …Promoting Small and Medium Enterprises with a Clustering Approach: A Policy Experience from Indonesia (2005)Promoting Small and Medium En…Market orientation, innovation and competitive strategies in industrial firms (2001)Market orientation, innovatio…Determinants of Web site implementation in small businesses (2001)Determinants of Web site impl…Human Resource Management Practices in Small and Medium-Sized Enterprises: Unanswered Questions and Future Research Perspectives (2000)Human Resource Management Pra…Motivation through the design of work: test of a theory (1976)Book Review: Focus Groups: A Practical Guide for Applied Research (1989)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. 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(1998)Location, Competition, and Economic Development: Local Clusters in a Global Economy (2000)Innovation, cooperation and business performance (2011)Networking strategies for entrepreneurs: balancing cohesion and diversity (2011)Clusters and the New Economics of Competition (2014)Network ties and entrepreneurial orientation: Innovative performance of SMEs in a developing country (2015)Organizational Strategy, Structure, and Process (1978)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Examining the link between knowledge management practices and types of innovation (2002)Knowledge management, innovation and firm performance (2005)Conceptualizing Innovation Orientation: A Framework for Study and Integration of Innovation Research * (2006)Qualitative evaluation and research methods (1990)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory (2008)Social media in marketing: A review and analysis of the existing literature (2017)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)The Effect of a Market Orientation on Business Profitability (1990)The Theory of the Growth of the Firm (1995)Digital Entrepreneurship and its Role in Innovation Systems: A Systematic Literature Review as a Basis for Future Research Avenues for Sustainable Transitions (2020)Advanced manufacturing technology adoption and innovation: A systematic literature review on barriers, enablers, and innovation types (2021)Financial and Legal Constraints to Growth: Does Firm Size Matter? (2005)Small and medium-size enterprises: Access to finance as a growth constraint (2006)Misallocation and Manufacturing TFP in China and India * (2009)Public SME grants and firm performance in European Union: A systematic review of empirical evidence (2020)Macroeconomic lockdown and SMEs: the impact of the COVID-19 pandemic in Spain (2021)Impact of government support policies on entrepreneurial orientation and SME performance (2024)Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean (2018)Social media and entrepreneurship research: A literature review (2019)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)
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References

  • 2016Elements of strategic social media marketing: A holistic framework976 cited
  • 2015The usage of digital marketing channels in SMEs719 cited
  • 2000Human Resource Management Practices in Small and Medium-Sized Enterprises: Unanswered Questions and Future Research Perspectives429 cited
  • 2006Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage239 cited
  • 2016SMEs and Marketing: A Systematic Literature Review239 cited
  • 2017Small Firms, large Impact? A systematic review of the SME Finance Literature238 cited
  • 2005Promoting Small and Medium Enterprises with a Clustering Approach: A Policy Experience from Indonesia230 cited
  • 2001Market orientation, innovation and competitive strategies in industrial firms218 cited
  • 2001Determinants of Web site implementation in small businesses213 cited
  • 2013Achieving Superior SME Performance: Overarching Role of Marketing, Innovation, and Learning Capabilities211 cited
  • 2015On being ‘systematic’ in literature reviews189 cited
  • 2007Electronic Commerce Adoption Barriers in Small to Medium-Sized Enterprises (SMEs) in Developed and Developing Countries162 cited
  • 2020Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong157 cited
  • 2007Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises

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134 cited
  • 2020Impact of perceived value on the satisfaction of supermarket customers: developing country perspective131 cited
  • 2020Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies121 cited
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