Purpose Scholars have typically examined family business exposure as an aggregate variable. However, it is probable that this trend oversimplifies the complexity of family exposure and its nuanced influence on entrepreneurial behaviour. Thus, to extend the theoretical boundary, this inquiry investigates distinct dimensions of family exposure in Nigeria while drawing on the theory of planned behaviour. Design/methodology/approach Data were collected from five public universities in Nigeria. A sample of 1,314 respondents was analysed using a partial least squares structural equation modelling approach to determine the influence of alternate family business exposures. Findings The results show that entrepreneurial exposure in the forms of parent, family member and work involvement have salient and distinctive influences on implementation intention to the extent that entrepreneurial self-efficacy, attitudes and subjective norms are uniquely impacted. Originality/value This study offers novel insights on the predictors of entrepreneurial implementation intention through the distinctive effects of (1) family member exposure, (2) parent exposure and (3) work involvement exposure among students in the family firm context.
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