New Approaches in Carrying On and Monitoring Museum Performance

Abstract

Museums appear as the main actors in the process of conservation, protection, enhancement, and promotion of the artistic and cultural heritage; therefore, in this study aimed at investigating the techniques for measuring the performance of cultural enterprises, museums are used as a research context and as a field of investigation. The effectiveness and efficiency of museum performance is closely linked, today, to the transversality and multidisciplinarity of the offer and the functions performed. Furthermore, the implementation of innovative initiatives and tools favor the configuration of new experiences for the visitor, with the consequent increase in the audience. Innovation, digitization, and improvement of the visitors' experience are the new drivers of museum management, an aspect that emerges in the practical evidence as more and more museums use websites and social networks in order to establish an ongoing relationship with their customers and contribute to the dissemination of culture and artistic knowledge and local identity.

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