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Social Marketing
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Social Marketing (2013)Social MarketingHarnessing sustainable development from niche marketing and coopetition in social enterprises (2019)Harnessing sustainable develo…Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal) (2018)Combat to Abandonment and Mis…The Importance of Segmentation in Social Marketing Strategy (2016)The Importance of Segmentatio…The Fine Jewellery Industry: Corporate Responsibility Challenges and Institutional Forces Facing SMEs (2016)The Fine Jewellery Industry: …Special Issue on Macro-Social Marketing (2015)Special Issue on Macro-Social…Special Issue on Macro-Social Marketing (2015)Special Issue on Macro-Social…Towards a reflexive turn: social marketing assemblages (2014)Towards a reflexive turn: soc…Reflections on a decade in social marketing (2014)Reflections on a decade in so…Conjectures and Refutations: The Growth of Scientific Knowledge. (1965)Social Marketing: An Approach to Planned Social Change (1971)Evolving to a New Dominant Logic for Marketing (2003)Social marketing (2015)Dealing with Integrated Marketing Communications’ Paradoxes in Social Ventures (2021)GREENWASHING IN BUSINESS: EXAMINING THE IMPACT OF DECEPTIVE ENVIRONMENTAL CLAIMS ON CONSUMER BEHAVIOR AND CORPORATE ACCOUNTABILITY (2023)Science in Action (1987)A Thousand Plateaus: Capitalism and Schizophrenia (1989)Reassembling the Social (2005)Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach (2016)Uncovering wicked problem’s system structure: seeing the forest for the trees (2017)Virtual reality in social marketing: a process evaluation (2019)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Naturalistic inquiry (1985)Qualitative Data Analysis: An Expanded Sourcebook (1994)Responsible Practices are Culturally Embedded: Theoretical Considerations on Industry-Specific Corporate Social Responsibility (2016)Sustainable Luxury Marketing: A Synthesis and Research Agenda (2019)Determining and evaluating socially sustainable supply chain criteria in agri-sector of developing countries: insights from West Africa cashew industry (2020)Marketing Systems—A Core Macromarketing Concept (2007)On Economic Growth, Marketing Systems, and the Quality of Life (2009)Sustainability as Megatrend (2014)Closing the gap in a generation: health equity through action on the social determinants of health (2008)Closing the gap in a generation: health equity through action on the social determinants of health. Final report of the Commission on Social Determinants of Health (2010)Big data: a revolution that will transform how we live, work, and think (2013)Building Theories from Case Study Research (1989)Case Study Research: Design and Methods (1991)Qualitative Inquiry and Research Design: Choosing Among Five Approaches (2015)Coopetition Among Social Enterprises: A Three-Level Dynamic Motivated by Social and Economic Goals (2020)Coopetition in social entrepreneurship: a strategy for social value devolution (2021)A configural model of analytics capabilities, ambidexterity, co‐opetition, and firm performance in the supply chain context (2022)Social Marketing: An Approach to Planned Social Change (1971)Social marketing: influencing behaviors for good (2008)
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  • 2014Towards a reflexive turn: social marketing assemblages78 cited
  • 2016The Fine Jewellery Industry: Corporate Responsibility Challenges and Institutional Forces Facing SMEs65 cited
  • 2016The Importance of Segmentation in Social Marketing Strategy36 cited
  • 2019Harnessing sustainable development from niche marketing and coopetition in social enterprises21 cited
  • 2014Reflections on a decade in social marketing21 cited
  • 2018Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal)10 cited
  • 2015Special Issue on Macro-Social Marketing1 cited
  • 2015Special Issue on Macro-Social Marketing1 cited

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