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ArticleAdvertising Procedure

H. Keith Hunt1974

Article1974

Advertising Procedure

H. Keith Hunt · Otto Kleppner

40 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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Year1974

Typearticle

Published1974-01-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations40

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1250182

openalex_workW4229797322

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