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I am happy to encourage a wide readership for this volume, but I must note at the outset that its very title conveys ambiguity.Describing the new Sustainable Development Goals as "business opportunities" for those pursuing profit could be interpreted by some readers as encouraging the exploitation of the world's most severe problems for personal gain.No one involved in this project intends to encourage exploitation; but this ambiguity is inherent, not only in the title of this volume, but more widely in the growing enthusiasm for private sector solutions to grave public problems.This ambiguity is worth addressing head on.Personally, I have made it a principle to pursue my self-interest in business and to be guided by the public interest as a philanthropist and public citizen.It is my belief that if my self-interest is in conflict with the public interest, the latter ought to prevail.And so I do
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