Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry

Barry L. Bayus · Sanjay Jain · Ambar G. Rao

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Innovation Diffusion and Forecasting Firm Innovation and Growth Digital Platforms and Economics

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Barry L. Bayus, Sanjay Jain, Ambar G. Rao, Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry, Journal of Marketing Research, Vol. 34, No. 1, Special Issue on Innovation and New Products (Feb., 1997), pp. 50-63

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