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An Exploratory Study on the Effect of Price as an Anchor on Willingness-to-pay
16 references·0 citing·49 second hop
An Exploratory Study on the Effect of Price as an Anchor on Willingness-to-pay (2017)An Exploratory Study on the Effect of Pri…A literature review of the anchoring effect (2010)A literature review of the an…Specifying Formative Constructs in Information Systems Research (2007)Specifying Formative Construc…The Willingness to Pay–Willingness to Accept Gap, the “Endowment Effect,” Subject Misconceptions, and Experimental Procedures for Eliciting Valuations (2005)The Willingness to Pay–Willin…Reference Price Research: Review and Propositions (2005)Reference Price Research: Rev…Does Market Experience Eliminate Market Anomalies? (2003)Does Market Experience Elimin…A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…"Coherent Arbitrariness": Stable Demand Curves Without Stable Preferences (2003)"Coherent Arbitrariness": Sta…A Review of WTA/WTP Studies (2002)A Review of WTA/WTP StudiesHypothesis-Consistent Testing and Semantic Priming in the Anchoring Paradigm: A Selective Accessibility Model (1999)Hypothesis-Consistent Testing…Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…A new look at anchoring effects: Basic anchoring and its antecedents. (1996)A new look at anchoring effec…Theory of Industrial Organization. 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References

  • 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research5,847 cited
  • 1989Theory of Industrial Organization.5,142 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2007Specifying Formative Constructs in Information Systems Research3,046 cited
  • 1978Judgment under Uncertainty: Heuristics and Biases2,062 cited
  • 2003"Coherent Arbitrariness": Stable Demand Curves Without Stable Preferences1,453 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 2003Does Market Experience Eliminate Market Anomalies?1,182 cited
  • 2010A literature review of the anchoring effect1,178 cited
  • 1987Experts, amateurs, and real estate: An anchoring-and-adjustment perspective on property pricing decisions1,075 cited
  • 2002A Review of WTA/WTP Studies893 cited
  • 2005Reference Price Research: Review and Propositions845 cited
  • 1996A new look at anchoring effects: Basic anchoring and its antecedents.798 cited
  • 1973Judgment under Uncertainty: Heuristics and Biases757 cited
  • 2005The Willingness to Pay–Willingness to Accept Gap, the “Endowment Effect,” Subject Misconceptions, and Experimental Procedures for Eliciting Valuations

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664 cited
  • 1999Hypothesis-Consistent Testing and Semantic Priming in the Anchoring Paradigm: A Selective Accessibility Model596 cited
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