'Consumers of Good Taste:' Marketing Modernity in Northern Mexico, 1890-1910

Steven B. Bunker

8 citations0/0 files storedMexican Studies/Estudios Mexicanos

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Historical Studies in Latin America American History and Culture Argentine historical studies

Abstract

Durante la última mitad del porfiriato, se desarrolló una incipiente cultura de consumo en las áreas urbanas e industriales del norte mexicano, como Monterrey y Chihuahua. Este estudio examina cómo el consumismo tuvo cabida dentro del sistema de creencias de modernización porfirista. Además, pretende ilustrar el impacto del consumismo en la vida cotidiana a través de la publicidad, el crecimiento de tiendas departamentales y la transformación de las diversiones y celebraciones públicas.

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1987Cheap Amusements: Working Women and Leisure in Turn-of-the-Century New York 1985The Culture of Consumption: Critical Essays in American History, 1880-1980 1985Advertising, the uneasy persuasion: Its dubious impact on American Society 1983Dream Worlds: Mass Consumption in Late Nineteenth-Century France 1983The Incorporation of America: Culture and Society in the Gilded Age 1984Transformations in a Culture of Consumption: Women and Department Stores, 1890-1925 1987Counter Cultures: Saleswomen, Managers, and Customers in American Department Stores, 1890-1940 1989Consuming visions : accumulation and display of goods in America, 1880-1920

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