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Innovation Marketing: An Introduction · Study

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ChapterInnovation Marketing: An Introduction

Fee Steinhoff2011

Chapter2011

Innovation Marketing: An Introduction

Fee Steinhoff · Volker Trommsdorff

8 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Business Strategies and Innovation Service and Product Innovation

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References

1986Organizational Information Requirements, Media Richness and Structural Design 1975A dynamic model of process and product innovation 2002Innovation Management And New Product Development 1996Marketing and Discontinuous Innovation: The Probe and Learn Process 1999From Experience The invisible success factors in product innovation 1994New Products 1997Editorial: Issues and Opportunities in New Product Development: An Introduction to the Special Issue 1988What We've Learned: Managing Invention and Innovation

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Year2011

Typechapter

Published2011-01-01

VenueSpringer eBooks

Languageen

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-642-17223-6_8

openalex_workW4233121989

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