Business Models for the Circular Economy

Abstract

A successful shift to a circular economy could help meet the Sustainable Development Goals, the Paris Climate Agreement targets, the ambitions of the European Green Deal and reach carbon neutrality in Europe by 2050.Achieving this shift to a circular economy in Europe depends on reducing resource use, adopting and upscaling the lengthening of the useful life of products, reuse and shared use of products, repair and remanufacturing, and the recycling of materials.Developing appropriate circular business models is considered to be a key enabler in implementing these circular goals.The term circular business model has, however, become something of a buzzword, with many different interpretations being used by different actors in literature and the public debate.Furthermore, most analyses and discussions are focused on defining and conceptualising circular business models.Much less attention is being paid to the dynamics that are needed to transform current business practices into circular business models.

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