Book2001

Moderne Markenführung

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33 citations0/0 files storedGabler Verlag eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

Vorwort zur ersten Auflage Das Thema "Marke" gilt weltweit als Megathema im Marketing. Marken steuern in erheblichem Ausmaß das Verhalten von Konsumenten. Viele Konsumenten verfügen über äußerst leben

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