The Impact of Advertising on Consumer Behavior in the Resita City Population

Gabriel Dinu · Loredana Dinu

12 citations0/0 files storedAnnals of DAAAM for ... & proceedings of the ... International DAAAM Symposium

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Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

This paper aims to highlight the importance of advertising on consumer behavior.The paradigm of economics is that consumers will maximize their own utility and will prefer low-costs, high quality products to high priced, added valuebrands.Marketing managers are driven by the need for consistency which is an innate of their own influences.

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2004Consumer behavior and culture: consequences for global marketing and advertising 1993Strategies for environmental advertising 2000Advertising research : the internet, consumer behavior, and strategy

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