A picture says more than a thousand words

Ulrike Steinbrück · Heike Schaumburg · Sabrina Duda · Thomas Krüger

6 citations0/0 files storedCHI Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Digital Marketing and Social Media Privacy, Security, and Data Protection

Abstract

Virtual re-embedding, i.e., adding social cues to a website, has been suggested as a possible strategy to increase consumer trust in online-vendors. Numerous online retailers meanwhile incorporate this strategy, for example by adding photographs and names of customer service agents or by creating chat and callback opportunities. Yet, little is is known about the effectiveness of virtual re-embedding. The present study examined the effectiveness of a comparably simple strategy, the inclusion of photograph in an e-bank's website and found a significant positive effect on perceived trustworthiness of the examined website. It is suggested that virtual re-embedding is an effective way to increase customer trust and that it does not even have to be costly to implement.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Imported from OpenAlex (CC0) — nothing here is generated.