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This chapter examines the artistic experimentations carried out by artist Hiroshi Sugimoto examining luxury products as part of a collaboration with Maison Hermès. When examined as part of Sugimoto's artistic and intellectual work, these items illuminate aspects of luxury production that have not been examined in the literature of the field, mainly because the frameworks that have already been developed rely heavily on subjective theories that shift with time. This chapter thus relies on a different argument — one which explains the power that luxury exerts over humans and why this is still relevant on both the experiential and discursive level.
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