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With more than 300 000 health-related mobile device applications (apps) on the market serving millions of individuals worldwide, some have now reached the sought-after so-called unicorn status. The health apps landscape is rapidly growing and so are its promises, not only for public health but also for investors' pockets. Calm—the world's first mental health unicorn—is valued at US$1 billion, and now serves more than 1 million people. Health apps, like Calm, could be useful for treating or managing mental health disorders, which are often subject to stigmatisation, inhibiting patients from seeking face-to-face care.
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