An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad

Paul Busch

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Social Power and Status Dynamics Customer Service Quality and Loyalty Psychology of Social Influence

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Paul Busch, David T. Wilson, An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad, Journal of Marketing Research, Vol. 13, No. 1 (Feb., 1976), pp. 3-11

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