Krisen-PR

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6 citations0/0 files storedGabler Verlag eBooks

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Public Relations and Crisis Communication Nonprofit Sector and Volunteering Corporate Identity and Reputation

Abstract

Strahlenschäden im Krankenhaus, Mittelkürzungen in der Kultur, Spendenskandale — Nonprofit-Organisationen (NPO) sind zunehmend von Krisen betroffen. Krisen können jederzeit ausbrechen — NPO, die sich heute sicher vor ihnen fühlen, können morgen in eine gefährliche, die Existenz bedrohende Lage geraten.

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1987Unternehmungskrisen 1994Krisenmanagement und Krisenkommunikation

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