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Bali becomes the world‟s tourism that has varied culture, one of them is „Tari Kecak‟ („Tari Cak‟ or „Fire Dance‟). Different with other dance using music („gamelan‟), „Tari Kecak‟ just uses the dancer‟s sound/shouting like “cak cak ke cak cak ke”as the art. Through qualitative research based on constructive paradigm, the researcher depended on participative observation and in depth interview to the key informants and informants (from local society and tourists). By using Semantic Meaning Theory from Charles Osgood, the results show five meanings from „Tari Kecak‟, namely (a) avoiding curse, (b) as a belief system, (c) as a holy thing, (d) as an art and culture and also (e) as economic income. Keywords: Message, Tari Kecak, Semantic Meaning Theory
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