Trust in peer platform markets

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15 citations0/0 files storedOECD digital economy papers

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Sharing Economy and Platforms Digital Platforms and Economics Digital Economy and Work Transformation

Abstract

Trust is a key component in peer platform markets (PPMs). In 2016, the OECD’s Committee on Consumer Policy (CCP) produced a report on Protecting consumers in peer platform markets: Exploring the issues. The 2016 report examined a number of the mechanisms that peer platforms have themselves developed to help engender trust in and use of their services (e.g. initiatives such as ratings and reviews) and raised a set of questions for further research and reflection. In order to understand better the role and drivers of consumer trust in PPMs, the CCP conducted an online survey of 10 000 consumers across ten OECD member countries. This report discusses the findings of that survey.

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2016OECD Recommendation of the Council on Consumer Protection in E-Commerce

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2021Artificial intelligence, its diffusion and uses in manufacturing 2022Measuring financial consumer detriment in e-commerce

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