The technology of the human voice: Oral systems of information dissemination and retrieval among the Akan of Ghana

Abstract

In an age of complex, fast and technologically based communication systems, some African societies continue to utilize indigenous communication systems (ICS) that are effective for their specific, local environments. Employing mixed methodologies, this paper examines one of these communicative systems known among the people of Elmina (and other Akan communities of Ghana) as —signified by the gong-gong—its processes and dynamics, its interrelationship with the socio-cultural milieu, and its interface with modern media. It concludes that ICS do not just represent cultural continuity; they are inclusive, interactive, and integrated into the chieftaincy institution, and continue to have an informational and educational value among rural folks. Confronting the dilemma of the interface between tradition and modernity, this essay recommends the retention of ICS alongside radio, TV, and the electronic media.

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