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ArticleBrain scam?

Unknown author2004

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Articlebronze2004

Brain scam?

Unknown author

29 citations·0/0 files stored·Nature Neuroscience

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Neural and Behavioral Psychology Studies

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2018Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer 2007The past, present and future of observational research in marketing 2021Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets 2008Examining the influence of fame in the presence of beauty: an electrodermal ‘neuromarketing’ study 2007Mapping the mind for the modern market researcher 2015Neuromarketing in the making: Enactment and reflexive entanglement in an emerging field 2017Le marketing du Neuromarketing : Enjeux académiques d’un domaine de recherche controversé 2023Effectivity of Organizational Cognitive Neuroscience on Managerial Decision-Making: A Review of Recent Literature and Future Directions

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Year2004

Typearticle

Published2004-06-25

VenueNature Neuroscience

ISSN-L1097-6256

Languageen

Citations29

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1038/nn0704-683

openalex_workW4236957547

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