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ArticleManagement marketing

Unknown author1972

Article1972

Management marketing

Unknown author

20 citations·0/0 files stored·Agrekon

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Marketing and Advertising Strategies Organizational Management and Innovation Business and Management Studies

Abstract

Marketing

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2022The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix)

Details

Year1972

Typearticle

Published1972-01-01

VenueAgrekon

ISSN-L0303-1853

Languageen

Citations20

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/03031853.1972.9523871

openalex_workW4237352477

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