Abstract This entry specifies certain characteristic features of the political communication field, including the nature of its messages, their importance in politics, attributes of scale, relations to other disciplines, and main publication outlets. The special role of election campaigns in political communication research is also explained. The bulk of the entry is devoted to four main perspectives through which much of the subject's cumulativity and many of its debates have evolved. They are: a power perspective; a systemic perspective; a dynamic perspective; and a normative perspective. In conclusion, the entry discusses the implications of the advent of the Internet for political communication and for political communication research. It also identifies certain other lines of analysis and research that have emerged more recently, including new ways of defining “political communication” itself.
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