A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing

Jacob Jacoby · Robert W. Chestnut · William A. Fisher

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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Jacob Jacoby, Robert W. Chestnut, William A. Fisher, A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing, Journal of Marketing Research, Vol. 15, No. 4 (Nov., 1978), pp. 532-544

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