Apparel Manufacturing

Abstract

The apparel industry has experienced profound transformation over the past few decades. On the demand side, consumers are looking for greater range of clothing products more customised to their individual tastes and sizes at the lowest prices. At the same time, consumers are spending a smaller portion of their income on apparel, opting instead for consumer electronics, entertainment, etc. On the supply side, apparel retail outlets are faced with increasing competition, not only from the emergence of mass retailers, but also from increased internationalisation of the most successful apparel retail chains.

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