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Spanish Wine in Sweden
6 references·0 citing·18 second hop
Spanish Wine in Sweden (2007)Spanish Wine in SwedenThe PDMA Handbook of New Product Development (2004)The PDMA Handbook of New Prod…Differentiate or Die: Survival in Our Era of Killer Competition (2000)Differentiate or Die: Surviva…Doing Social Research (1987)Doing Social ResearchSocial work research and evaluation (1985)Social work research and eval…Research for Marketing Decisions (1978)Research for Marketing Decisi…Marketing Research (1970)Marketing ResearchHome and away (2007)Local government: facilitator or inhibitor of sustainable tourism development? (2012)Preparing for Interview Research: The Interview Protocol Refinement Framework (2016)From the Sacred to the Profane: A Critical Analysis of the Changing Nature of Religious Imagery in Advertising (2009)Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG (2015)Brand personality appeal in retailing: Comparing fashion- and grocery retailing (2021)Auditing best practice for effective product innovation management (2003)Customer Co-Creation (2010)The B2B Knowledge Gap (2016)Alternate Research Paradigms (1989)Caring for Nothing (2004)International Focus Group Research: A Handbook for the Health and Social Sciences (2010)A Means-End Chain Model Based on Consumer Categorization Processes (1982)The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability (1990)Predicting the performance of measures in a confirmatory factor analysis with a pretest assessment of their substantive validities. (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
this work references cited by second hop

References

  • 1970Marketing Research3,552 cited
  • 1978Research for Marketing Decisions601 cited
  • 1987Doing Social Research456 cited
  • 1985Social work research and evaluation439 cited
  • 2004The PDMA Handbook of New Product Development370 cited
  • 2000Differentiate or Die: Survival in Our Era of Killer Competition86 cited

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