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International Marketing
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International Marketing (2008)International MarketingStrategic approaches in Australian SMEs: Deliberate or emergent? (2012)Strategic approaches in Austr…Culture, Attitudes, and Media Patterns in China, Taiwan, and the U.S.: Balancing Standardization and Localization Decisions (2008)Culture, Attitudes, and Media…Shop Often, Buy Little (2000)Shop Often, Buy LittleThe Wheel of Retailing (1960)Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Marketing in Developing Countries (1988)Shopping orientation and behavioural patterns of Indian consumers: study of a Tier II city (2010)The emerging food retail structure of Vietnam (2013)Drivers of store brand usage in an Asian emerging market: evidence from Vietnam (2015)Culture's Consequences: International Differences in Work-Related Values. (1983)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Cultures and Organizations: Software of the Mind. (1993)Organizational Strategy, Structure, and Process (1978)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)
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  • 2008Culture, Attitudes, and Media Patterns in China, Taiwan, and the U.S.: Balancing Standardization and Localization Decisions54 cited
  • 2012Strategic approaches in Australian SMEs: Deliberate or emergent?31 cited
  • 2000Shop Often, Buy Little14 cited

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