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Grundlagen der Markensoziologie · Study

BookGrundlagen der Markensoziologie

Alexander Deichsel2017

Book2017

Grundlagen der Markensoziologie

Alexander Deichsel · Oliver Carlo Errichiello · Arnd Zschiesche

20 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2019Marke als Kommunikation und Metaprodukt 2018Grundlagen der identitätsbasierten Markenführung 2021Gestalt as a Determinant of Brand Management – A Sociological Perspective on Branding in German-Speaking Discourse

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Year2017

Typebook

Published2017-01-01

VenueSpringer eBooks

Languagede

Citations20

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-658-17421-7

openalex_workW4238462953

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