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Our research has found that com panies which have diverged from traditional manage ment in order to adopt strategies which include ethics, cooperation and a joint vision of management obtain a greater added value. The new challenges of com petitiveness require a position of active cooperation between firms and their suppliers, which should be considered as collaborators rather than adversaries. An active cooperation management may well allow the company to improve the quality of its products and its image, speed up delivery to its clients and make its production and trading more agile, thus enhancing the perception the client has of the product. An improved ethical quality in our dealings, generating trust, improving communication and establishing long-term relationships with joint added value, results in higher competitiveness and greater creation of wealth.
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